Being in business nowadays requires you to have some online presence due to the massive digitization of marketing. Customers rely on the internet for information. If the wrong information gets presented to the client, they are likely to accept it as the truth. Most people will not dig deep to find out if the information genuinely came from you or not.
Wrong information can cause disastrous defamation to you or your company. The false information may have gotten on the internet by accident, or it could have been posted intentionally. An example could be pending court cases which are valid information, but you may not wish your clients to read too much into it.
Malicious people could also be out to tarnish your reputation by posting false information. So, what happens if you find yourself in this situation?
According to Fox News, the best way is to manage the Crisis. Ignoring it is like admitting the rumors are true. Even if they are true, how you respond to it will make a difference in how people will accept your truth.
Below are three ways you can use to manage your online reputation.
- Be on the lookout for brand attacks
You need to be alert at all times by actively guarding your territory. It is often a role played by the IT department in an organization in conjunction with public relations officers. They need to create a good working relationship that allows them to work seamlessly. You can also automate your guards by setting up online Reputation Defender Review and Google alerts for your name or brand.
- Know your enemies
The best way to handle an attack is by identifying your source of attacks. The cause of the bad reputation should be, identified, analyzed and vanquished. Measures should be put in place to make it harder or unattractive for someone to hurt your repute in the future.
- Have a countering plan
When you get hit by the bad reputation, the only way that you can get out of it is by countering it. Active PR needs to be employed in ensuring that the wrong image gets countered. Give information that the audience can easily understand against the attack. Being truthful can help since most people prefer factual information. You can also divert the attention away from the damage by offering other alternative information.