The advice from Lori Senecal when it comes to advertising is to use Facebook. One of the reasons to use Facebook is that there is unlimited earning potential. As a matter of fact, even for those who hate Facebook, it is evident that advertisers are going to make a ton of money from their advertising if they use Facebook. It is not just the new entrepreneurs with startups that are relying on Facebook in order to generate their revenue. Many of the established businesses are looking at everything that they can do in order to adapt to the online market. Check out Fast company to know more.
One thing that can be said for Facebook is that it has grown in advertising revenue in just one year by 60%. This is an impressive growth. It also shows that Facebook and social media as a whole is here to stay. For people that insist on not using Facebook, there are other platforms that one can use. All that is needed is for people to be willing to step outside of their zone and accept what is new in the world. People who take the time to learn how to reach people in Facebook will experience a greater level of growth. One of the reasons that Lori was able to take CP+B global was because of her success with Facebook.
Google is also a large part of business success. For one thing, people can use Search engine optimization in order to get their website to rank highly on the search results. According to Lori Senecal research one of the reasons that Google is one of the best tools to use for online business is that the conversion rate is very high. As long as the keywords being used are relevant to the content. That way, when people search for a term and find the a site, they will most likely engage in ways beyond casual glance. She recently spoke at 3% conference.