According to Elite Daily, Kate Hudson launched a new swimwear collection with the fitness brand, Fabletics on April 12, 2016. Hudson claims that summer is her favorite season and that sheÕs very excited about the release of her new line. She has stated that she worked with her design team in order to create stylish swimwear for every body shape and that are stylish but also comfortable to wear. All of the swimwear is made out of recycled material and has its own UV protection. The Krazy Coupon Lady says that Fabletics will also be releasing a new line of brand new styles of dresses.
Kate Hudson is one of the founders of Fabletics along with JustFab Inc.Õs two CEOÕs Adam Goldenberg and Don Ressler. Fabletics launched its business in 2013. It was founded originally as a competitor to well-known athletic brands such as Nike – https://twitter.com/fabletics.
Fabletics was designed to fill the activewear fashion gap in higher quality style. Hudson and the two JustFab CEOÕs believe that creating activewear thatÕs stylish will inspire people to not give up working out or to start working out if they don’t already. Fabletics has its own digital membership. Also, like with JustFab, Fabletics members have the option of Òskipping the monthÓ if they donÕt plan to make any purchases within the next month.
Because Hudson is one of the founders, Fabletics has been mentioned in several areas of the press. These include tabloids such as OK!, to womenÕs magazines such as Redbook to workout media such as Shape. HudsonÕs second major motivation to founding Fabletics was to be an inspiration to other women to stay active. She shares her own favorite picks every month so those who are looking to imitate the looks of celebrities can get an idea of what HudsonÕs favorite styles are.