Fashion can be a very fun thing to be a part of. However, just because it can be fun doesn’t mean that it is fun. For one thing, there are many factors that can influence how fun fashion can be. For example, certain types of clothes are more fun than others. One of the least interesting types of clothing that women deal with is active wear. Kate Hudson has seen how this section of clothing has lacked in imagination and creativity. As a result, a lot of people do not feel the excitement and sense of creativity when they are shopping for clothing.
One of the worst parts about active wear being typically boring is that it can subconsciously affect the wearer in that it can make her believe that fitness is a daunting and boring activity. Kate Hudson has seen how boring the designs in the clothing and accessories are, and she does not want that to be what active wear is known for. She has also noticed that any of the more interesting products are very costly and out of the reach of the average woman. Therefore, she has decided to build her own brand of clothing with a business model that will save customers money.
Kate Hudson has brought forth Fabletics. The best thing about this brand is that it does save money for customers because it has multiple ways of generating income. Selling products is not the only way that Fabletics generates income. There is also paid subscription as well as different levels of membership. This enables them to sell products at a lower price than other stores.
With the unique designs that come with Fabletics, people are able to shop and dress for fun. This brings about more enjoyment in their workout in that they feel a little more confident in themselves. They also get to admire how they look in their outfit. After all, one of the reasons work to get in shape is to look better. When people improve their looks, they also improve their confidence in some cases. Fabletics goes a long way towards bringing positive changes in the world.
Despite the amount of innovations that have transformed technology and fashion in the last few decades, a regular person may not initially think that these two industries become the boost that each other needs to soar through the market. However, in one article created by Chris Burch, he gave a detailed outline as to how both trades can co-exist together.
- Technology increases the creativity of fashion designers.
The artistic minds behind the newest clothing styles get extra creative with the thought of incorporating the latest technological advancements to their designs. A particular designer named Anouk Wipprecht, a native of the Netherlands, has been quoted in the same literary piece as she mentioned that tech is comparable to a site for experimentation in which one can take advantage of various possibilities later on. Some of the masterpieces that Wipprecht was inspired by technology to make are the self-painting and drink-making dresses known as Pseudomorphs and DareDroid, respectively.
- Fashion makes more consumers interested in technology.
It is only now that people are overly excited about the newest smartphone or laptop models, yet they can be skeptical regarding highly advanced tech products because they are unfamiliar to them. An example that Chris Burch provided within the article is the Google Glass. This innovation makes the heads of a lot of geeks turn, but a normal client may not buy the idea since it resembles the prescription glasses that many may not like wearing due to how the society branded it.
Diane Von Furstenberg helped this new technology in being seen in a different – brighter – light when she made the models in one of her fashion shows put on the Google Glass. Their aim is for it to become a trend as well.
- Fashion shows the functionality of certain technological creations.
Individuals simply will not wear diverse contraptions to protect their body parts from harm if they do not pass their aesthetic standards. Thus, some innovators have taken it upon themselves to include a bit of fashion to the technology to make it more bankable. For instance, Terese Alstin and Anna Haupt constructed the Airbag for Cyclists to ensure that the bicycle riders will not have their head harmed in case of an accident.
About Chris Burch
- Christopher “Chris” Burch founded the Burch Creative Capital and is serving as its CEO at present. With 40 years of experience, he has been a part of over 50 corporations.