José Borghi of Mullen Lowe Brasil-Giving Advertising New Meaning

Jose Borghi founded the Mullen Lowe agency, one of the most successful advertising firms in Brasil. He produced the high-profile campaign Mammals Parmalat where kids sang memorable jingles dressed as stuffed animals. José Borghi’s success story in the advertising industry began when he was still a high school student.

His sister invited him to witness a theater performance about a commercial Vts that were rewarded in Cannes. That marked the beginning of José Borghi’s journey and career in advertising. Borghi never imagined that he would be earning a Lions Cannes award, a few years down the lane.

How José Borghi Began his Career

José Borghi was born in Presidente Prudente. He graduated from PUC-Campinas with a major in Advertising. He took his first job in 1989 at Standart Ogilvy. From there, José Borghi was unstoppable and went ahead to work for various leading advertising agencies like Talent and Leo Burnett and FCB. He later partnered with Erh Ray to start their company BorghiErh. Borghi says, they began the company from scratch and through hard work established it to what it is now.

The company deals with media planning, creation, and coffee services. Erh Ray says the success of the firm led to its purchase by Lowe and in December 2006, the company became Borghi Lowe. From there on, the agency has grown and gained worldwide popularity. Just recently the company merged with Mullen Group and is now called Mullen Lowe with Borghi and André Gomes as co-CEOs.

Greatest Career Achievements

Borghi has made a strong mark in the Brazilian advertising industry. On several occasions, the advertising guru has said he is where he is because of hard work. From a young age, Borghi knew nothing comes easy, and he worked hard and was resilient even when things become challenging. Borghi has handled many cases, and they all add to the success of Mullen Lowe Brasil. Mullen Lowe Group closed its offices in Brasilia to focus on the flagship offices in Rio de Janeiro, and San Paulo.

As an Ad agency, the company has handled various advertising roles for multi-national firms and projects on interpublic.com, some of them include Honda, Delta Airlines, America Express, Bunge Group, and Unilever among others. So far the company has won many awards and recognition including the coveted Lions Cannes. In 2009, the company was voted as the professional advertiser of the year. The award is well-deserved given the amount of hard work and effort the team has invested in developing this firm.

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