It needs great mastery and a deep determination to learn to be named one of the most sought after individuals in global marketing and advertising. Lori Senecal, an American executive leader proves that marketing is an art and requires skill. Senecal’s successful career after leaving McGill University with a degree in commerce, in the marketing and finance option. In an article with Laura Dinn, Senecal proves her expertise in the global marketing sector and how she is managed to work with the best companies in the industry.
In 2015 Senecal was announced as the Global Chief executive officer of Crispin Porter & Bogusky. The company initially didn’t have this post, which made it quite special and an honor for Senecal. During the announcement, Senecal shared her delight to work for the company and affirmed that she would help the company reach its goals and vision. The management at CP&B has so much faith ion her talents and her ability to turn around the company to excel in the global market.
Senecal, who time and again has described herself as a shy introvert is a force to be reckoned with. Before starting at CP&B, she worked as the CEO and president of MDC Partners, where she oversaw the company’s global strategies and expansion. As much as she takes her current position at CP&B she still retains her role at MDC Partners. Lori’s experience is extensive and has also worked with McCann Worlgroup and Kirshenbaum Bond & Partners in the same global leadership position. Her experiences have enabled her acquire interpersonal and people skills which enable her to cultivate and nurture relationships with her clients worldwide.
Lori is an exceptional leader. She is also a role model to women who seek to grow and prosper in the men dominated fields. She recently appeared in the 3% Conference that acknowledges women in leadership departments, and especially in the creative sector. At the conference, she has had the opportunity to motivate and encourage young women in the business and those willing to take up more entrepreneurial roles. Her experiences and her passion to grow her companies is something that oozes admiration and desire from people willing to venture into the industry.
Lori Seneca is one talented executive leader who believes in growth and development. She nurtures her colleagues and encourages them to follow what they are passionate about. From her experiences and education background companies can fully entrust her with their global operations.