The Founding of Bumble and Tinder Apps by Whitney Wolfe Herd

Online dating has registered a positive reception in the past years with dating apps recording a high number of users. Whitney Wolfe Herd has taken an active role in the creation and marketing of dating apps. She is credited for founding Bumble app as well as taking part in the creation of Tinder where she came up with the name. Whitney Wolfe Herd regards dating apps as being one of the ways that women may be empowered. They foster interaction among different people. In the past, she has worked with Tech Labs and Tinder. In Tinder, she served as the vice president of the marketing activities. However, she left the Company after being discriminated against and sexually harassed by the founders. Read this article of Whitney Wolfe at Deadline

The founders were opposed to the idea of having a young female as part of the executive. Consequently, she sued Tinder and was awarded $ 1 million worth of Tinder stocks. Whitney Wolfe Herd proceeded to from Bumble which is estimated to be over 1 billion dollars. The investor has a 20% stake in the Company and has been instrumental in pushing the product in new markets. In 2017, the Bumble App has over 22 million users which indicate that it has had a positive reception globally. Unlike Tinder, Bumble is seen as being more inclined to the female gender.


Whitney Wolfe Herd Early Life, Education and Career

Whitney was born in Utah and attended the Judge Memorial Catholic School. After her family moved to France, she enrolled in the Southern Methodist University as well as Sorbonne University. While still studying she took part in many marketing activities that saw her work with Tech Labs and other ventures. The platform allowed her to attain technological and leadership that proved essential in the creation of Bumble.

She also acquired extensive professional links that are required in creating a successful venture. She was in charge of marketing activities and recruiting new. Based on her success journey, Whitney Wolfe Herd can be defined as an experienced and skilled investor. Despite her young age, she managed to attain a breakthrough in the technological world. She is regarded as being one of the most promising women investors. Visit: http://fortune.com/40-under-40/whitney-wolfe-herd-9/

 

 

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